Right, let’s talk (Photo)shop. You know that feeling when you’ve worn the same pair of jeans for way too long? They’re not ripped, not stained, but they just feel a bit, well, rank!
Is that what you want people to think about your brand?
You might say, “My brand is fine; it’s been great for years.” But let’s get real – trends change quicker than a politician’s mind. Your customers are changing and so are your competitors – all this while your brand stays pretty much the same and begins to feel a little like the business equivalent of a bad mullet.
So, what’s the answer?
A brand refresh.
It is not a full-blown makeover; more like making a quick trip to the spa to get a manicure. A brand refresh can give new life to your business, making it more relevant, more engaging and more profitable.
How often should you refresh your brand?
Well, that’s a bit like asking how often you should change your underwear. Too often and you’re wasting money. Too little and you’re starting to smell a bit.
A brand refresh every 2-3 years is a good rule of thumb. But if you’re feeling a little stale or your industry is going through a big change, then it’s probably time for an earlier refresh .
Let us take a look at your brand, assess the competitors and what the market is currently like in your industry and then revert with some suggestions. Let’s talk straight. No fluff. No nonsense. Transparent marketing advice. So, what ya waiting for?